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CPSM Certification
CPSM Study Group
SMPS DC Chapter is hosting a study group for the Certified Professional Services Marketer (CPSM) Examination. Interested candidates are encouraged to attend the orientation session on Thursday, March 18, 2010 at the offices of ZGF Architects 1800 K Street NW, Suite 200, Washington, DC 20006. The study sessions will be led by Lesley Arnott Rogers, CPSM and other DC Chapter CPSMs. Successful candidates will be reimbursed the $250 Online Exam Fee.
Location:
ZGF Architects
1800 K Street NW, Suite 200
Washington, DC 20006
The schedule is as follows:
- Introduction Session
Thursday, March 18, 2010
4:00-5:00pm
- Domain 1: Market Research
Domain 2: Marketing Plan
Thursday, April 1, 2010
3:00-5:00pm
- Domain 3: Client and Business Development
Domain 4: Proposals and SOQs
Thursday, April 22, 2010
3:00-5:00pm
- Domain 5: Promotional Activity
Domain 6: Information Resource and Organizational Management
Thursday, April 29, 2010
3:00-5:00pm
- Power Study Session (all domains) and Examination
Thursday, May 13, 2010
1:00-5:00pm
Overview of the CPSM Certification Program
Your marketing skills are vital to the lifeline of your firm. Every day you further your company’s growth by identifying new project opportunities, developing business relationships, and getting your company’s name in front of prospective clients. That’s your job as a professional services marketer. Now the Society for Marketing Professional Services (SMPS), the recognized leader in education and information for marketing professional services, offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).
The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.
A CPSM is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services and has demonstrated their knowledge of the practice and related disciplines through a thorough examination of marketing competency. This individual further adheres to the ethics and responsibilities of the profession as outlined in the CPSM Code of Ethics.
When you apply for the CPSM examination, you are taking your first step toward joining a distinguished group of professionals who have made a commitment to professional excellence, career advancement, and an ongoing pursuit of knowledge.
The 150-question, multiple-choice certification exam is offered in two formats, a traditional paper exam or an online exam. Candidates must achieve a 75% score or higher to pass the CPSM examination. The exam is based on a practice analysis commissioned by SMPS. Candidates will be tested on their knowledge of the following six domains of practice: marketing research, marketing plan, client and business development, SOQs/proposals, promotional activity, and information, resource, and organizational management. Whether you are a marketer, business developer, or the employer of one, this certification will help you take your organization to the next level.
Excerpt from SMPS.org
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