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Book Club
 Rain Making
Attract New Clients No Matter What Your Field - 2nd Edition
By Ford Harding
Rain Making is a book for professionals who are interested in learning how to develop their career. Its easy to understand focus on marketing tactics and strategies makes it an excellent tool for developing successful marketing strategies for an individual or company.
The term "Rain Maker" has been around for years. It is often used, rarely understood, and almost never implemented properly. Rain Making addresses the fundamentals of what makes a rain maker, from building business and developing relationships, to creating new jobs. The focus is not simply on understanding how to become a rain maker, but how to clearly identify a path for implementation.
The 2nd edition of Rain Making is divided into four sections: Marketing Tactics: How Professionals Build Reputations and Generate Leads; Building a Network: How Professionals Develop a Sustainable Source of Leads; Sales Tactics: How Professionals Advance and Close a Sale; and From Tactics to Strategy: What Works and What Doesn't.
The first section on Marketing Tactics is a 'must read' for individuals looking for a fresh and relevant perspective on building business. It clearly articulates the various types of marketing tactics, their purpose, and their proper use.
The second section on Building a Network contains simply the best chapter I have read on Networking. If you have time to read only one chapter in a book this next year, this is the chapter I would recommend. It provides an easy-to-use approach to networking that is worth the purchase of the book in and of itself.
The third section on Sales Tactics gives a great review of the basics of sealing the deal, including presentations, writing a proposal, and quoting a fee.
The final section, Strategy: What Works and What Doesn't, carefully articulates plans for both individuals and corporations that are intertwined with a sense of purpose and strategy. The section is written towards what can be done today, not simply lofty plans for the future that will be forgotten in a week.
So, if you are looking for a book that will motivate and educate you on the tactics and strategy for becoming a Rain Maker, and provide you with useful tidbits that you can start the day you finish reading, I highly recommend Rain Making by Ford Harding.
About the Reviewer
Tim Klabunde is the Director of marketing at William H. Gordon Associates, a Washington DC Top 20 engineering firm based in Chantilly, Virginia.
 Your Marketing Sucks
By Mark Stevens
"This book was given to me by an executive at a previous job when I first walked into marketing shoes. Great insight on cutting out the myths, getting to results and spending marketing dollars wisely! Now with a company that is 5 years young; this book is still a reference guide I keep close by!"
About the Reviewer
Stephanie Williamson is the Marketing Director at TRINITY Group Construction.
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